This paper describes a blueprint for the recently introduced Wii service at the Marriott and Renaissance Hotels. As such, blueprints are used to engender plans for service improvement, to create new services and to maintain a “zero defects” environment. Moreover, blueprints also find utility in system technology. Additionally, blueprints are of essential help in operations management as they assist in administration of fail points, management of quality as well as in training. In service marketing, blueprints help to spawn rationality in regard to customers’ anticipations through creation of practical system designs. All these help in the adequate mapping of the services and processes that are on offer thereby enabling provision of good service.īlueprints find wide utility in human resource management where they are used to characterize job descriptions, appraisal techniques as well as the methods used in employee selection. As opposed to words alone, blueprints lead to completeness, are more objective and help eliminate bias. Blueprints are advantageous because they help avoid the risk of oversimplification.
The service blueprint has been veritably described as a useful tool which can be used to adequately carry out the design and or re-engineering of a service system.
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